This will certainly be the most candid of anything I have written so far, because I want to address one of the most common objections I hear that goes something like this:
"Tim, darling, you make some good points. But who cares? The only thing that matters is divine authority. And the only legitimate priesthood authority on earth is controlled by the Prophet and apostles of The Church of Jesus Christ of Latter-day Saints."
The implied message behind their raised eyebrows is, "You don't want to get sideways of them" (as if the Brethren were mafia dons just out of earshot).
When I hear this, I know it's time for dessert. One's mind is made up when they play this Trump Card.
And so this Series will address their Ace head-on:
"Thems got keys! Zion's at ease! Pay the check, please!"
"The Church’s name, wordmark, and symbol are key Church identifiers. They are registered as trademarks or are otherwise legally protected worldwide. They are used to identify official literature, news, and events of the Church.
"The Church’s key identifiers are to be used only according to the guidelines provided below.
"Written name of the Church. Local units may use the written name of the Church (not the wordmark or symbol) when all of the following conditions are met:
- The activity or function with which the name is associated is officially sponsored by the unit (for example, a sacrament meeting program).
- The name of the local unit is used as a prelude to the name of the Church (for example, Campo Rosa Branch of The Church of Jesus Christ of Latter-day Saints).
- The typeface does not imitate or resemble the official Church wordmark.
"Wordmark and symbol. The Church’s wordmark and symbol (see the illustration above) are to be used only as approved by the First Presidency and Quorum of the Twelve Apostles."